Another question would be whether or not you can change the icon dynamically or at least at compile time.
And also, other project settings like product contact details, help link, product information url, etc.
These of course set in the project options. Some have a compiler variable, like:
Publisher Name -> COMPANY in Add/Remove in project settings. However not all of them have variables or at least, it's not documented.
I know that I can set the icon, and simply replace that file with whatever I want there, being done outside of IA.
For the others i'm not so sure.