New InstallAware 12

New InstallAware 12 Grows Your Top-Line with Inclusion of New InstallAware DRM.

InstallAware 12 now includes Digital Rights Management technology, protecting all of your Win32, Win64, and .NET software applications – with absolutely zero source code changes. Instant, in-app purchasing directly grows your top-line by increasing the sales of your applications, directly on end-user desktops.

San Francisco, CA, August 8, 2011 – InstallAware Software is launching InstallAware 12 on Friday this week. InstallAware 12 is the leading setup authoring tool for ISVs and enterprises deploying products, patches, and web updates. InstallAware 12 offers free, tight integration with Microsoft Visual Studio; and is included inside-the-box with Embarcadero’s Delphi/C++ Builder products. InstallAware 12 connects to all industry standard SQL servers including Microsoft, Oracle, and MySQL; and powers the installations of web applications on the Microsoft IIS platform.

InstallAware DRM, the major new benefit in InstallAware 12, instantly converts any existing Win32, Win64, or .NET application into a protected Try-and-Die or Try-and-Buy application. Absolutely zero source code changes are required in your protected applications – saving you countless hours of work in integration and testing, and enabling you to take your applications to market immediately. The injection of Digital Rights Management technology into your applications takes place as a seamless part of your setup build process – all you need to do is specify how soon (and under what conditions of use) your applications are to expire. The rest is automatic!

“InstallAware has always been in business to save our developers time and money. But now, for the first time, InstallAware 12 actually makes money for our developers,” says Sinan Karaca, founder of InstallAware Software. “InstallAware DRM’s Try-and-Buy mode creates applications which may be instantly purchased, directly on end-user desktops. This will inevitably lead to increased conversions for our developers – as their customers find out how easy (and tempting) it is to unlock the trialware titles they have been using and can no longer live without.”

InstallAware 12 creates packages that automatically comply with the “Certified for Windows 7” logo program requirements, and can target both the Windows Installer setup engine, and its own proprietary Native Code Setup Engine, within the same installation. A single setup binary built with InstallAware 12’s Hybrid Installation Technology can install products on all 32-bit and 64-bit Windows platforms; as well as mutate at runtime based on the state of the target desktop, licensing, and any other business requirements. Web Updates are 100% royalty free with InstallAware 12, and because the source code of the web update client, itself authored in InstallAware 12 is free, it’s very easy to inject custom business logic to the distribution of patches and web updates to your existing installed base.

Also new in InstallAware 12 are “Power Tweaks” – pre-defined ways to safely optimize an InstallAware setup for performance or integrity; or find a balance between the two. In performance mode, an InstallAware setup consisting of gigabytes of application runtimes builds in a matter of mere seconds; in integrity mode, an InstallAware setup runs even under the harshest environments – surviving data corruption, accidental file deletion, lost original installation DVDs, and so forth.

InstallAware is available in multiple editions, including free editions for Visual Studio and RAD Studio developers. 30 day fully unrestricted trial downloads for all paid editions are available at Significant competitive upgrade discounts are available for both InstallShield and Wise customers at - accessible immediately when an old InstallShield or Wise serial is provided on the page. Instant project conversion from InstallShield and Wise projects makes it a snap to upgrade to InstallAware from these technologically obsolete platforms.

About InstallAware Software

InstallAware Software Corporation, founded in 2003, is a software development company focused solely on state of the art software installation tools which offer the highest compression ratios and bullet-proof installations. The company produces software installation and compression technologies for the Windows Installer (MSI) platform on the Microsoft Windows Operating System. InstallAware is supported by thousands of users worldwide, and is an Embarcadero Integrated Partner. For more information, visit


Royi Sher
InstallAware Software
336 Guerrero
San Francisco, CA 94103
888 793 0417 (voice)
415 358 4094 (fax)

InstallShield® is a trademark and/or registered trademark and/or service mark of Flexera Corporation in the United States and/or other countries. Wise Installation System® and WiseScript® are trademarks and/or registered trademarks and/or service marks of Symantec Corporation in the United States and/or other countries. All other marks are property of their respective owners.