Softwrap and InstallAware Partners to Offer end-to-end Digital Rights Management, Building Install Files and eCommerce
San Francisco, CA, September 13, 2007 – Softwrap is proud to announce a new partnership with InstallAware Software Corporation, bringing together two very important technologies for the secure distribution of software and games. The two companies complement each other well offering best-of-breed technologies for all these software publishers as well as focusing strongly on customer care.
InstallAware has an ever-growing number of customers looking to fine-tune their installation packages and also have the need to distribute and sell their software securely online. The Softwrap solution fits neatly into the installation package to ensure intellectual property is protected as well as facilitating a simple and easy payment solution.
Softwrap's clients are also trying to shrink download file sizes in order to lower bandwidth delivery costs as well as speed up the installation time for greater customer satisfaction.
Lemuel Haham, CEO of InstallAware commented, “We are delighted to partner with Softwrap to provide our clients and prospects with a great Digital Rights Management and eCommerce solution, which is the front end of the install and back end in taking products to market. The two companies are a natural fit and we look forward to working closely together.”
Richard Wienburg, Executive Vice President of Softwrap commented, “This new relationship will prove to be of great benefit not only to our companies but more so to all our customers. It's another step forward for both Softwrap and InstallAware to offer a greater all-round service and essentially become the one-stop-shop that today's publishers demand.”
About Install Aware Software Corporation (http://www.installaware.com)
InstallAware Software Corporation, founded in 2003, is a software development company focused solely on state of the art software installation tools which offer the highest compression ratios and bullet-proof installations. The company produces software installation and compression technologies for the Windows Installer (MSI) platform on the Microsoft Windows Operating System. InstallAware is supported by thousands of users worldwide, and is a Borland/CodeGear Integrated Partner.
For further information about InstallAware, please contact: Bill Nordstrom - email@example.com
About Softwrap Limited (http://www.softwrap.com)
Softwrap is a Digital Rights Management and E-commerce solution that provides authors and distributors with a secure means of selling and distributing their software digitally, whilst at the same time providing the consumer with 'try-before-you-buy' facilities. Softwrap Limited, a British-based company, is a leading DRM company that specializes in products and services that enable digital distribution and sales in many formats.
For further information about Softwrap, please contact: Vinh Luong - +1-408-829-2139, firstname.lastname@example.org