Competitor Stoops

When a Competitor Stoops Really Low: An SEO Attack Against InstallAware.

SEO expert Michael Cottam unravels a sophisticated SEO attack against InstallAware by an Unnamed Competitor.

San Francisco, CA, June 9, 2015 –InstallAware X2 was recently benchmarked ( and found to be the smallest, fastest and most stable setup builder for creating, repackaging, virtualizing, and deploying applications on Microsoft Windows client and server operating systems.

Unfortunately, InstallAware has been under fire for a period of over three years, coming under a sophisticated SEO attack, professionally executed and well disguised: (copy of post available at

Michael Cottam was contracted by InstallAware Software to research some abnormally high ranking search results on InstallAware’s own keyword ‘installaware’. His findings make for a terrifying read.

“All of us at InstallAware are flattered that our unnamed competitor had to sink to these lows to challenge our product,” says Sinan Karaca, founder of InstallAware Software. “If nothing else, this appears to be a tacit admission that they cannot meet us fair and square in the playground, and have to resort to sleights of hand like this.”

InstallAware X2 contains many groundbreaking innovations unmatched in the industry:

  • Pinning applications to the Windows 10 Start Menu or the Windows 8.1 Start Screen.
  • 64-bit compression reducing setup package sizes even less than that of Microsoft.
  • Fading and sliding installation wizard animations to please app savvy users.
  • Pushing setups on an Active Directory network without special software.
  • InstantInstall setup acceleration for the Native Code Setup Engine.

About InstallAware Software

InstallAware Software, founded in 2003, is the leading Cloud Infrastructure Company with its laser sharp focus on state-of-the-art software installations and bullet-proof enterprise deployments. InstallAware has been named a “Leader of the Software Development Industry” by SD Times two years in a row (2013 and 2012). InstallAware X2 is available in a free edition for all Visual Studio users and paid editions with prices starting at $329. For a fully functional 30 day trial and more information, visit


Jason Strathmore
InstallAware Software
336 Guerrero
San Francisco, CA 94103
415 358 4094